Horse Racing sponsorship offers you so much more in addition to the norm, and all for a budget that won’t provoke a stewards enquiry from finance!

Horse Racing in Ireland is steeped in history and its success with Irish horses and jockeys is rated among the very best in the world. Coverage of horse racing on radio, print, online and television results in brand exposure for sponsors.

There are a variety of options available from individual races or a package to include multiple races either on one race day or over several race days to give maximise exposure. All Irish Racing coverage is aired on Sky’s Racing TV and we also enjoy extensive coverage on local and national radio giving it a cross-section of mediums for brand exposure.

Our team would be delighted to customise a sponsorship to suit your unique requirements.


  • Inclusion of company name in the race title, for example, “company/brand name Stakes”, ensures your name is published in all official literature – media releases, newspapers, form guides, race cards etc.
  • Sponsor and their guests are invited to the parade ring in advance of the races to see all the action up close
  • They will also be invited to make a presentation of trophies following the race and then will be accompanied to the sponsor's lounge for a celebratory drink with the winning owner and trainer.
  • A central presence through major branding positions in key locations.
  • Advertising opportunities in the race programme and on our state-of-the-art AV system & CCTV Screens
  • Allocation of complimentary admission tickets which can be used for staff, suppliers, clients etc.
  • Digital Marketing promotion and activation via the website, social media and our periodical ezine.
  • Opportunity to showcase company with on site displays, sampling, promotional unit etc on race days subject to availability of race, public address announcements, message board acknowledgements and interview opportunities on the race day
  • Opportunity to work with the team at Killarney Races on a variety of marketing and promotional, social media initiatives to benefit customers and clients of customers and raise the profile of our partnership together to ensure your sponsorship objectives are not only met but exceeded.
  • Opportunity to entertain clients and guests in our Panoramic Restaurant overlooking the entire racecourse, parade ring complete with an incredible mountain view backdrop that has earned Killarney the enviable title of ‘Ireland’s most scenic racecourse’.